A pedestrian safety campaign recently enacted in and around Washington D.C. has some people complaining about the graphic nature of the ads. The campaign features a series of images emblazoned upon the sides of local buses. They feature a photo of a face that has a tire track splashed across it. Phrases found near the image explain that pedestrians can’t rely on airbags and that a person on foot can’t be fixed in a body shop. Street Smart put together the ad campaign, and they believe that the eye-opening nature of the ads is essential to getting drivers and pedestrians to place more attention on safety. They hope the ads can curtail the estimated 2,600 injuries and 90 fatalities that occur in D.C. every year.
For more information about the campaign, follow this link.