Distracted Driving Targeted in Windsor, Ontario’s DONT Campaign
A new public awareness campaign is trying to end distracted driving, a problem plaguing all roadways. DONT, or“drive only, never text,” is the name of the initiative, which was created by Windsor, Ontario’s Hotel-Dieu Grace Hospital, Southland Insurance, Essex County, and more. The campaign, which began in earnest on September 26, will attempt to reach younger drivers through a combination of social media and unique marketing avenues like flash mobs.
Click here to learn more about the effort.