AAA hopes that an upcoming animated movie called “Turbo,” about a snail that dreams of becoming a race car, can be used to raise awareness about the dangers of texting while driving. At an IndyCar race this weekend, a world famous Brazilian race car driver talked up the movie as well as sponsor AAA’s efforts to put a stop to distracted driving. His car was emblazoned with imagery from both the movie and from AAA. The hope is that an animated movie geared toward kids will have the sort of high profile that will allow for a wider swath of people of all ages to begin to understand the dangers of texting and driving.
Click here to learn more about the effort.